Job Description

Marketing & Demand Generation Strategy Lead at Digital Lab Technology

Company: Digital Lab Technology
Location: Cairo, Egypt
Job Type: Full-Time
Career Level: Experienced (Non-Manager)
Department: Marketing / Demand Generation
Industry: Marketing, Technology, SaaS, Business Growth
Experience Required: 4 – 8 Years
Education Level: Diploma (Marketing, Business, Communications, or related field preferred)
Salary: Confidential

Marketing & Demand Generation Strategy Lead Job in Cairo

Digital Lab Technology is hiring a highly analytical and growth-focused Marketing & Demand Generation Strategy Lead to design and execute a predictable demand generation engine that fuels business growth and supports a high-performance sales pipeline. This is a strategic marketing opportunity for professionals experienced in B2B marketing, demand generation, go-to-market (GTM) strategy, lead generation, brand positioning, customer acquisition, market segmentation, and growth marketing.

This role is not focused on social media management. Instead, the successful candidate will lead strategic marketing initiatives, refine Ideal Customer Profiles (ICP), develop compelling value propositions, and create full-funnel marketing campaigns that drive measurable business outcomes.

Explore more verified career opportunities in Egypt through
marketing jobs in Egypt

Job Overview

The Marketing & Demand Generation Strategy Lead will work closely with company leadership to align business goals with an actionable go-to-market strategy. The selected professional will oversee strategic targeting, customer journey development, and market positioning while enabling the sales team with qualified leads and improved market penetration.

Candidates searching for marketing jobs in Egypt, demand generation manager jobs, growth marketing careers, B2B marketing roles, digital marketing strategy jobs, lead generation positions, GTM strategy jobs, and performance marketing careers may find this role highly attractive.

Key Job Responsibilities

Demand Generation & Growth Strategy

The successful candidate will:

• Design and implement a predictable demand generation strategy
• Build and optimize lead generation and customer acquisition funnels
• Develop go-to-market (GTM) plans aligned with business objectives
• Define and refine Ideal Customer Profiles (ICP) for targeted campaigns
• Conduct market research and competitor analysis
• Improve strategic market positioning and brand messaging
• Create marketing strategies that support pipeline growth and sales enablement
• Monitor campaign performance and optimize demand generation efforts
• Drive qualified lead generation to support sales velocity

Market Segmentation & Competitive Analysis

Responsibilities include:

• Segmenting target markets based on customer behavior and business fit
• Identifying market opportunities and growth channels
• Conducting competitor benchmarking and positioning analysis
• Evaluating market trends and customer pain points
• Supporting leadership with strategic marketing insights

Professionals interested in brand strategy jobs, marketing analyst roles, business growth marketing careers, customer acquisition jobs, product marketing opportunities, and digital strategy positions are encouraged to apply.

For additional marketing and communications vacancies across Africa, visit
marketing jobs in Ghana

GTM Narrative, Content Strategy & Storytelling

The role requires strong expertise in:

• Translating complex product features into clear customer value propositions
• Creating compelling brand messaging and storytelling frameworks
• Building strategic narratives that improve customer engagement
• Supporting sales teams with effective positioning and messaging
• Designing customer touchpoints across the full marketing funnel
• Improving prospect journeys from awareness to sales readiness

Full-Funnel Marketing Responsibilities

The selected candidate will:

• Develop awareness, consideration, and conversion strategies
• Design nurturing workflows for sales-qualified leads
• Improve customer engagement through strategic campaigns
• Oversee key marketing channel performance
• Collaborate with internal teams and external marketing partners
• Ensure messaging consistency across all customer interactions

Cross-Functional Collaboration

This position requires close collaboration with:

• Technical and product teams for product positioning
• Leadership teams to align growth objectives
• Sales departments to improve pipeline quality
• External agencies and digital partners to execute campaigns

The ideal professional must demonstrate strong communication skills, strategic thinking, stakeholder management, and problem-solving abilities within a fast-paced business environment.

Education & Qualification Requirements

Applicants should have:

• A relevant educational background in Marketing, Business Administration, Communications, Advertising, Public Relations, or related disciplines (preferred)
• Additional certifications in growth marketing, digital marketing, performance marketing, SEO, content strategy, or demand generation considered an advantage

Experience Requirements

To qualify for this position, candidates should possess:

• 4 to 8 years of professional experience in marketing, demand generation, or growth strategy
• Proven experience in B2B marketing or performance-driven demand generation
• Strong background in market segmentation, GTM planning, and lead generation
• Experience collaborating with sales and technical teams
• Knowledge of customer acquisition and conversion optimization

Required Skills & Competencies

Technical & Marketing Skills

• Demand generation and lead nurturing
• Go-to-market strategy development
• Customer segmentation and ICP development
• Brand positioning and messaging strategy
• Market research and competitor analysis
• Campaign planning and marketing analytics
• Funnel optimization and growth marketing
• Digital channel management and performance tracking

Soft Skills

• Excellent written and verbal English communication
• Strong presentation and storytelling abilities
• Strategic and analytical thinking
• High attention to detail
• Collaboration and stakeholder management
• Adaptability and proactive learning mindset
• Strong organizational and planning skills

Training & Career Development

This opportunity provides exposure to:

• Advanced growth marketing strategies
• Demand generation optimization
• Sales and marketing alignment
• Strategic brand positioning
• GTM execution and market penetration
• Leadership collaboration and business growth planning

Salary, Benefits & Work Environment

Salary: Confidential (Competitive Package)

Employee Value Proposition

• Career advancement in strategic marketing and growth
• Exposure to high-impact business decision-making
• Collaborative and innovation-driven workplace
• Opportunity to influence company-wide growth initiatives
• Stable and professional working environment

Professionals seeking marketing manager jobs, demand generation specialist jobs, growth strategist roles, brand marketing careers, digital acquisition jobs, customer growth opportunities, and B2B marketing vacancies in Egypt should consider this exciting opportunity.

You may also explore more marketing, business development, communications, and technology careers at
marketing jobs in Zimbabwe